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If you have time and want to read about the future markets and how this world is going to change in terms of new markets and how India is playing a new role in the Global economy then go ahead and read this, i read this article it was awesome and an eye opening ...
Rising Expectations: "October 1, 2004
Rising Expectations
By Edward H. Baker
Interview: How IT can help you do good by doing well, according to Professor of Business Administration at the University of Michigan C.K. Prahalad.
After authoring two books on business strategy?Competing for the Future (1994) and The Future of Competition (2003)?the subject of C.K. Prahalad's new book, The Fortune at the Bottom of the Pyramid (2004), was deceptively simple. "